Importance of Image Sharing in your SEO Strategy

When talking about overlooked areas of SEO, image sharing ranks first on the list. That’s because professionals simply believe that it’s not worth paying attention to. They forget that figures are also very relevant elements for website optimization.

While searching for anything, Google will show you a range of results it believes is relevant to your terms.

Image sharing has been a popular SEO strategy since it appeals to the visual sense. Stuff with visuals is more appealing to us than content without any. Adding a caption and a link to a picture is an option when sharing or syndicating it. Include a brief description of the photograph in the caption, along with a link back to your website. Take advantage of this opportunity because search engines consider it a type of backlinking.

Images play a complementary but important role in ranking a page in organic search results. Google’s Panda algorithm already valued inserting images into text for SEO purposes. Starting in 2015, when he started using machine learning with the RankBrain system, photos gained more importance. After all, Google learns a little more every minute about what the human reader values ​​— and image is on the list of preferences.

There are a few different ways to perform SEO on an image, and everything can contribute to generating a better site ranking in search engines, as well as a more positive browsing experience for the user.

HOW TO DO IMAGE SEO?

In general, you need to show Google what the image is about. Google, in turn, will identify the importance of an image taking into account Alt Tag factor:

“ALT” TAG OF AN IMAGE

According to SEO professionals, the alt tag serves to indicate alternative text to the photo, in case it fails to load.

It is obvious that not uploading an image is not considered normal for people (although it used to be common in the dial-up era).

Currently, when the user cannot view the image (due to a problem with the internet connection), the computer can explain the image by reading the “alt” tag, which is even relevant to the Google algorithm, which works by using the right keywords.

POST IMAGES ON IMAGE SHARING WEBSITES

There are many websites that promotes your images relevant to your business. We will mention them in the end of the article but it is important to know how to post them on websites. Image sharing websites are type of websites that provide you the platform where you can do link building just by sharing your business related images. Don’t forget to add the creative title and description to the images sharing website so that the audience can find the image more relatable and informative.

Images can be related to anything but you should consider the infographics to post in these image sharing websites. Infographics are more engaging and informative and deliver the direct message you want to offer to your audience.

PEOPLE ATTRACTS TO CREATIVE CONTENT

You can use image sharing to promote your products and services. When you post photographs of your items online, you’ll attract more potential buyers. Show “before and after” photos of your work if you’re offering a service. Because of how people compare the images, they’ll be able to tell how well you did your job.

So that’s being said, let’s take a look at the Image Submission Sites list down below: